Trends 2021

The Futurist James Ogilvy in his book "Facing the Fold" mentioned that it is necessary to cultivate a "scenaric stance", in order not to lean towards optimism or pessimism, but on the contrary to transcend them, allowing us to bear in mind different futures at the same time, and in this way remain flexible and prepared for any scenario.

However, there is something that as a reader you should know: this trend report was made from a bias known as the “framing effect”, since we are consciously and deliberately focusing on orienting the signals and trends presented here towards transformation, where we see everything that has happened to us during 2020 as an opportunity to change the way we have done things, but above all to question what we can do from now on to anticipate what (possibly) comes.

This does not mean that we promote exacerbated optimism or the loss of perspective of the different scenarios that may be triggered, it is simply an invitation for you to think deeply on what you can do differently in 2021. Hence, the report is based on the NEO prefix.